SJS China representative visits Australian branch to exchange industrial wipers and visit customers
Not long ago, the head of the Australian branch visited the factory in China, and the chairman of the head office planned to send a delegation from SJS China to go abroad with the head of the Australian branch to have in-depth communication with the branch and visit industrial wiping customers in Australia and other places.
So, why do we think it is necessary to visit customers? Let me share a story with you.
Many years ago, a businessman, named John, was flying to the United States. He was going to do business directly in the US, but during the flight he met an American customer named Michael. This customer told John that he had just purchased the same product from John's competitor. This surprised John and he wanted to know why this customer would choose his competitor.
Michael told John that he had chosen his competitor because they had demonstrated an extremely high level of professionalism in the sales process. The competitor's salespeople understood Michael's needs very well, they had a thorough understanding of the product, and they were patient in answering his questions. In contrast, John was not enthusiastic enough about this customer, and there were still some issues that were not resolved in a timely manner, leaving Michael feeling dissatisfied.
John thus felt deeply inadequate, and he decided to apologize to his former customers and re-examine their needs. He found that, in fact, all these customers' needs were similar to Michael's. John changed his sales strategy and became more enthusiastic and professional with his customers. This move eventually won John the trust of his customers and allowed his business to flourish.
This story tells us that visiting customers is very essential, especially in business scenarios. When we are dealing with a new customer or an old customer, we can't just focus on what products they want to buy, we also have to understand their needs, respond promptly, and actively solve the customer's problems. This is how we can build up the trust of our customers, which in turn will allow us to leverage our strengths, sell more products, and keep our business growing.
This is why it is essential for SJS China delegation to go abroad to visit industrial wiping customers in Australia and other places. These customers may not be large customers of the company, but we should not neglect our relationship with them just because they are small. On the contrary, we should find out the real needs from them and provide them with quality products and services. In the process of visiting abroad, we can also learn about the local market and expand our sales field.
In short, visiting customers is very essential. Just as John is to his customers, we should also be enthusiastic and professional to our customers. Only in this way can we win the trust of our customers, which in turn will bring more opportunities for our company's business development. We at SJS welcome our industrial wiping customers to invite us to visit them, and we also welcome customers from all over the world to visit our factories in China and communicate with each other!
(PS: The picture below is the Australian branch)
